“Dr. Cole R. Johnson, a dedicated and accomplished orthodontist, was born and raised in Salem, Oregon. As the founder of Johnson Family Orthodontics, the most trusted orthodontic office in Salem, Dr. Johnson proudly serves patients of all ages from Salem, Keizer, Silverton, and the surrounding communities.”
MEET COLE:
Dr. Cole R. Johnson, a dedicated and accomplished orthodontist, was born and raised in Salem, Oregon. As the founder of Johnson Family Orthodontics, the most trusted orthodontic office in Salem, Dr. Johnson proudly serves patients of all ages from Salem, Keizer, Silverton, and the surrounding communities. His commitment to providing exceptional orthodontic care showcases his expertise and passion for improving patients' smiles and overall oral health.
THE STORY OF COLE + DAISHA JOHNSON & JFO
At 365 Creative Co., some of our favorite stories to tell are the ones rooted in purpose and people. We had the honor of working with Dr. Cole Johnson to create a deeply personal film about what drives him as both an orthodontist and a father. This piece wasn’t just about braces — it was about legacy, gratitude, and putting family first.
Scope of Work Accomplished:
Documentary Style Production: We built this video around Cole’s narration — letting his voice, heart, and story guide the visuals. This intentional format created a heartfelt, cinematic feel that aligned perfectly with the message.
Authentic Storytelling: Cole speaks about the love he has for his family, the support he receives from his wife Daisha, and the deep respect he holds for his team and patients. We filmed in a documentary-inspired way — capturing genuine moments around the office and incorporating memories from Cole’s personal journey.
Collaborative Production: This wasn’t a typical shoot — Cole came to us with a fully realized vision. He wrote the script himself, recorded his own narration, and even composed and performed the background music. Every piece of this story was deeply personal to him. Our job was to honor that vision and bring it to life visually. We planned our shots to match the rhythm and emotion of his narration, and worked closely with the JFO team to weave in meaningful moments, from candid office clips to family memories. It was a true creative partnership from start to finish.
The Legacy and the Future:
This project isn’t just a brand piece — it’s a time capsule. It reflects Cole’s heart for his family, his gratitude for his team, and the deep connection he has with his community. In a world where most business videos focus on sales or services, this one focused on soul. It now lives on JFO’s website as a way to connect with future patients through storytelling that’s honest and human. Years from now, it’ll still say exactly who Cole is — and why he does what he does.
JOHNSON FAMILY ORTHODONTIST OFFICE TOUR:
At 365 Creative Co., we believe a space can tell a story — and Johnson Family Orthodontics has a great one. Dr. Cole Johnson didn’t just build a practice; he built a community hub. From the stage he installed for future events to the layout that invites conversation, JFO was created with intention. Our job was to showcase what that feels like as a patient — from the moment you pull into the lot, to the moment you walk out smiling.
Scope of Work Accomplished:
Commercial Production: We approached this video with the patient in mind — guiding viewers through a full JFO experience. From the warm welcome at the front desk to the energy in the treatment bays, our cameras captured the rhythm of a typical day while celebrating what makes this place so special.
Collaborative Production: Cole and his team gave us full creative access to document the real environment. We highlighted interactions between team members and patients, behind-the-scenes moments, and even Dr. J’s custom-built performance stage — a detail that speaks volumes about the heart of the practice.
Post-Production Excellence: Our edit focused on bringing out the personality of the brand. The footage leans into the lighthearted, welcoming feel of JFO, with music and pacing that match the energy of the space. Every shot was chosen to emphasize what patients remember most: the kindness, the care, and the vibe.
JFO ANNUAL RIVERFRONT CARNIVAL 2024
At 365 Creative Co., we love capturing moments that bring people together — and this might be one of the best. Every summer, Dr. Cole Johnson and the JFO team host their annual Riverfront Carnival in Salem, Oregon, and it’s become a legendary event for families across the community. From horse rides to t-shirt cannons to braces for foster kids, this day is pure joy — and we were honored to document it.
Scope of Work Accomplished:
Event Coverage Production: We filmed on location at Riverfront Park, capturing the carnival from every angle — from kids riding horses and trying out games to those unforgettable crowd moments. The goal was simple: show the fun, the impact, and the heart behind it all.
Community Centered Storytelling: This event isn’t just about entertainment — it’s about connection. Through our lens, we highlighted what makes this carnival special: JFO’s commitment to giving back, celebrating families, and creating memories. We made sure to capture the magic on every kid’s face and the gratitude in every parent’s smile.
Post-Production Energy: In the edit, we leaned into the upbeat vibe. Fast cuts, colorful graphics, and energetic music gave the video a contagious excitement that matched the event’s atmosphere. The final result? A highlight reel that feels just as fun to watch as the carnival is to attend.
